tan·dem · noun · a group of two people or machines working together.

strat·e·gy·works · noun · a place where strategies are formed and successful organizations are made.


Businesses and non-profits hire us to remove roadblocks to growth.
We accomplish this by assessing where you’ve been,
where you are, and where you want to go.

Let us create a plan and partner with you to reach your business growth goals.
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(Or scroll down to see what our clients say about us.)


Awards and Accolades

Turns out its not just about having a really cool video or digital thingy:

You may have reached out to us in the past as Amped Up Digital. Things were going for your business or organization but it wasn’t quite jiving. You thought, “we just need to get the word out. We need to market more. If we just market more whatever is missing might finally surface”. (Whatever that means).

So Kelly would create and produce a video, or website, or something else digitally epic for you. Or maybe you would have a discussion with Carissa about how to start something new, what pieces of the puzzle were needed to just get off the ground and survive never you mind actually grow. But again, nothing was really coming together. The same headaches were there. The same pain points would resurface when you finally got a chance to come up for air.

Raise your hand if you’ve ever uttered the words:
-We have too much work
-We don’t have enough time
-They just don’t seem to get it
-This really shouldn’t be this hard by this point
-We have never fully recovered from…

Whatever your reasons, we now understand that a multi-level approach works the most efficiently and effectively to have your company, non-profit, or church continue to grow. You need a pair of outside eyes to assist you in getting unstuck and moving forward. This is where Tandem StrategyWorks comes in. A combined effort of creating a marketing strategy within a business growth strategy.

The art of planning and directing a comprehensive plan, designed to achieve a major or overall aim.

How Tandem StrategyWorks…well, works…
We provide a full day Diagnostic Work Session with key members of your team to truly build a picture and story of decision-making history, culture, processes, and critical roles within your organization. The majority of our time will be spent identifying your top three challenges and creating an action plan and timeline to start systematically breaking through the barriers that are keeping your organization from growing.

We will meet with you and your team two additional times for work sessions to specifically create solutions and strategies custom designed for your organization.

We can continue to work in conjunction with you and your team each month as you fine-tune this new machine of momentum we have created in tandem.

Experience Is What You Get

Kelly Ross Kerr
Chief Marketing and Business Development Officer

Kelly is a business and marketing strategist, author, and creative overachiever. His goal: to help businesses streamline and perfect their marketing efforts and business development, in order to make more money and grow.

He has over 20 years of experience as a marketing professional and digital media producer. Clients have included Paul McCartney, Queen, The Pet Shop Boys, Parlophone Records, A.G. Edwards, AmerenUE, Budweiser, Haxan Films (The Blair Witch Project), Motorola, MTV, Dale Carnegie, the U.S. Men’s Olympic Bobsled Team, and many more. Kelly is a 4 time Telly Award Winner and has over 20 years experience in Television and Radio Production with credits including; director, producer, and camera operator for live broadcasts on CNN, Fox News, NBC, ABC, CBS, PBS, and local television stations. In 2005, he was awarded Professional Member of the Year by the National Broadcasting Society and in 2017 was named one of the Top 50 in Business for Streetscape Magazine’s Beyond the Best Awards.

His passions include business, travel, technology, and entertainment. Along with everything listed above, he has 20 years of experience in live theater production, with over 3500 performances to his credit as a sound designer, stage manager, producer, director, or actor and is a three-time Kevin Kline Award Nominee. (St. Louis version of the Tony Awards.)

As a creative over-achiever, he loves what he does, and he loves helping clients harness the power of creativity and solid marketing strategies to build a successful and transformational business.

Carissa Figgins
Chief Operating Officer

Carissa is skilled in organizational development, personnel management, resource development, and strategic planning. She has had the privilege of working with businesses, non-profits, and government entities of every size to grow and scale, such as the CIA, NGLCC, Heartbeat International, as well as being the founder of The Sparrow’s Nest Maternity Home. Recent experiences of presenting at the Inc 5000 conference as well as the ReThink Leadership Conference has confirmed her philosophy that accountability and leadership must be infused at every level of an organization in order for it to grow at a healthy pace.  Carissa possesses a unique ability to systematically guide organizations past their pain points to lasting solutions.

To every situation, she strives to bring a positive and innovative attitude. She has been recognized for her leadership, strategic thinking, business acumen and process driven decision making. She finds endorphin release in helping individuals, as well as large-scale corporations, create opportunities for growth and the creation of possibilities. Her love languages include coffee, Jameson, and tater tots.

Kelly's Book

Amped Up Digital, Marketing Your Business From Start to Finish and Back Again is aimed at helping business owners and entrepreneurs create a solid marketing strategy for their business and help them understand the ins and outs of marketing in today's digital world.

Order your signed copy today!

"Amped Up Digital: Marketing Your Business From Start to Finish and Back Again is a succinct exercise in how to market your business, specifically from a digital perspective. The activities at the end of each chapter help the business owner work through and build their own marketing strategy. As a university educator, I find this book a perfect supplement to my marketing course largely because of the no-nonsense way it is written. The activities lend themselves perfectly to my classroom because students can work together and with me to complete them and work toward writing a marketing plan as their final project. This book could be incorporated into any course where integrated marketing communications is a focus including those that discuss marketing, entrepreneurship, and/or startups." --Dr. Niki Davis
Hospitality and Tourism Administration, SIU

"I just finished your book. Loved it! Love how you explain in detail the options out there and have the exercises to make us create a ‘road map’ for our own business. I really enjoyed it and gets me motivated to be more organized with my marketing/social media plan.

Thank you!!" --Heather Deatz, Owner/Event Manager, Baby Kid Expo, LLC

What Our Clients Say About Us

Working with Carissa has been a life-changing experience. Not only does she “do her job” but she goes above and beyond in her research of her clients. Her professionalism, as well as her personable presence, makes the experience well worth it. Major attention to detail, intuition like no other, and self-awareness also contribute to the high-quality output of her work. Real humans still exist 🙂
Noel WillisHer Hair Company

“Kelly does great work. He’s fast, creative, and has an answer to every question. Kelly and I started working together on an entrepreneurial project and he was willing to take risks alongside me. Since then our friendship has grown and we’ve worked together again. If you’re looking for an aggressive, creative, outstanding solution Kelly is the man!”

Robin CowieExecutive Producer, Haxan Films (Blair Witch Project, Exists, Lovely Molly)

Carissa was tremendously helpful and encouraging working out the kinks in a strategic and open floor format as our company went through tremendous growth. Her teaching style and ability to communicate effectively based on each individuals leadership style changed the way that we view our key players from titles to actual “hats”. This resulted in the organization and balance of our team during times of high-quality decision making. Carissa embodied a transparent and energetic form of coaching us throughout our time together. I cannot wait to see the fruits of her influence in time to come.“

Xuxa DayThe Walking Compliment


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